About

Bäck Management is a sports agency founded in 2022, working with athletes, sports events, and organisations across sport. The agency provides athlete management and consulting services, with a focus on partnerships and sponsorships, career development, and event and stakeholder relations.

People

Kristian Bäck is the owner and founder of Bäck Management. Having a well-established sports background, he is familiar with the sports industry, particularly concerning track & field. He has a passion for sports that runs deep and a commitment to helping athletes reach their full potential.

Education: MSc in Economics and Business Administration, Hanken School of Economics

Certifications: World Athletics Authorized Athletes’ Representative